TIME : 21st Mar 2013 ThuAUTHOR : Eleanor
Bigpoint teams up with the UN and Saatchi & Saatchi Frankfurt to create awareness for the world’s water problems.
Hamburg, 22 March 2013 – As of today Farmerama, the online farm simulator game published by Bigpoint, is caught in the midst of a debilitating drought. More than 45 million farmers are shocked to find their once blue rivers gone brown and lush fields turned to plots of dust, while their animals are dying of thirst.
Just in time for World Water Day, Farmerama is tasking farmers for five days with challenging quests to call attention to water problems facing the world. The quest centers around players working together to undo the grime caused by Borsty, the filthy industrialist pig. The countryside took a dramatic turn for the worse after Borsty began using cheap machinery to fill his greedy pockets with profits at the expense of the eco-system. In line with the event theme “Water Cooperation,” every farmer is being called on to work together and take on Borsty in an effort to restore order to the environment.
The lighthearted quest facing farmers in the online world is unfortunately a tragic reality for millions around the world living in regions fraught with drought and damaging water shortages.
“The sole way to create awareness for this appalling situation is to spread the word online. Access to potable water is no matter of course for far too many people around the globe. By working together, however, we can all take the necessary steps to ratify this important issue,” says Khaled Helioui, Managing Director of Bigpoint, who himself supports a non-profit organization that initiates water projects in the world.
By creating the event Bigpoint is supporting UN Water, the UN mechanism responsible for World Water Day, as well as the FAO’s Ending Hunger Initiative, in a viral campaign to raise awareness for the global water shortage facing small-scale farmers and their families. Donations can be made to FAO via www.farmageddon.eu, the proceeds of which will go directly to families in developing countries. The aim of the project is to raise money to acquire water pumps, reservoirs, piping and other necessary equipment to supply regions in need.
Farmerama’s community has a track record of engaging in charitable projects as evinced by the Pro7 Green Seven week, events with Oxfam, Plant for the Planet and the German Red Cross in Hamburg. The World Water Day event in Farmerama is being jointly developed by Bigpoint and the international marketing agency Saatchi & Saatchi.
About World Water Day
World Water Day (www.unwater.org/water-
The United Nations Food and Agriculture Organization (FAO, www.fao.org) leads international initiatives to defeat hunger and create sustainable food supplies. FAO was founded in 1945 as a special agency of the UN; its headquarters are located in Rome. FAO’s EndingHunger Initiativeenables young person and interested persons to become actively involved in defeating world hungry during our lifetime.
Bigpoint (bigpoint.com) is Europe’s leading online-game developer and publisher, as well as content provider for more than 1000 global distribution partners. Bigpoint’s free-to-play games are played by over 300 million registered users in over 22 languages. The company‘s portfolio includes casual, core and hardcore titles, including Battlestar Galactica Online and Drakensang Online. Employees from more than 35 countries work together at the company headquarters in Hamburg, Germany and at various locations around the world such as Berlin, San Francisco and Paris. Bigpoint has received various awards, such as the European Business Award 2011, the MMO of the Year 2012 for Drakensang Online, the Mashable Online Game Award for Farmerama and the MTV Skyscraper Award for Excellence in Game Development.
Press information: www.bigpoint.net
About Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks Company that accompanies brands such as Toyota, O2, AS&S Radio, Pampers, Ariel, vivesco, Voltaren, Pro7, Volvo, AIDA, Veltins and Union Investment on their way to becoming a Lovemark.