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Grush: The Gaming Toothbrush for Kids Now on Indiegogo

Apr 3,2014 by Eleanor

April 3, 2014—San Francisco – Tooth brushing is often viewed by children as anunpleasant chore.  Parents have to spend a lot of time supervising their child’s brushing. There is a ‘battle in the bathroom’ over daily tooth brushing. Grush, Inc. has solved this problem by launching the video game toothbrush to transform boring tooth brushing into a fun game for kids.  Today, Grush launched their crowdfunding campaign for the Grush Brush with the mission to help kids around the world to improve their dental health. People can pre order the Grush Brush and interactive games from their Indiegogo campaign.


The Grush Brush includes advanced motion sensing technology that detects precise movements during brushing and then transmits this information wirelessly to a smartphone running an interactive and instructive brushing game for kids.  The brushing result, or “Grush factor,” from the game is synced with a dashboard app on the parent’s mobile device so the parent can reward their child for proper brushing habits.

Detailed brushing information is also stored in the Grush Cloud for dentists who want to evaluate their patient’s brushing habits between visits.

The two founders of Grush are both fathers of young boys who recognized the need to end the struggle between parents and kids at brushing time.  “We always had trouble getting our kids to brush their teeth. We created Grush to change the dynamic from push to pull, with kids actively seeking to improve their brushing scores. Grush is going to help kids around the world learn healthy brushing habits for life, and it’s going to be a big stress reliever for parents” enthused Ethan Daniel Schur, Co-Founder of Grush.

“This is exactly what kids need to keep them motivated to follow home care recommendations. I am very excited about what this means for the future dental health of my young patients.” Explained Dr. Purva Merchant, Pediatric Dentist BDS, MSD, and ABPD Fellow – American Board of Pediatric Dentistry.

At launch, Grush will have a range of fun and engaging brushing games for both boys and girls. The games range from ‘Monster Chase’ where kids can brush away monsters hiding in the teeth, to ‘Toothy Orchestra’ in which the toothbrush transforms into a conductor’s wand, controlling a fun symphony. Grush has partnered with Threadbare Games, a top mobile game development studio, to produce the first round of Grush Games.

Grush, Inc. recently won first prize out of 500 companies at the TEEC Cup / North America Chinese Startup and Talent Summit.

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